Small Business Email Marketing Strategies
Email marketing can be one of the most effective, ROI positive, marketing channels for a small business. That said, it is all too often the first marketing channel that gets neglected.
Ask yourself the following questions:
- What happens when someone fills out a contact form on your website?
- How does your small business keep in touch with previous prospects that have contacted with you about your products or services?
- When is the last time you’ve looked at your newsletter email list?
- Do you segment your email lists out and tell the story that matters most to them, or does your entire email list get the same email as everyone else?
- How many conversions has your small business received in the past year from your newsletters?
- What time of day do your emails have the highest open rate?
- Are your emails sent from an address on your own domain?
If you’re a small business who isn’t satisfied with the answers you gave to those seven simple questions, you’re not alone.
Why Email Marketing Is Important To Small Businesses
If your small business has an asset that’s available to potential clients or customers as a download on your website and you’re not running an email drip campaign, you’re doing it wrong. Small businesses put a lot of time, effort and marketing money into reaching the customers and clients that are looking for their services. Marketing budgets are often spent entirely on getting exposure to an audience through SEO, PPC, Social Media, directory advertising, display branding, physical mailers, radio and even TV. So why aren’t small businesses investing part of that marketing budget back into a channel that keeps them in touch with those people who found them in the first place? One word: Time.
Email marketing requires a lot of heavy lifting, primarily during the setup phase. Your SMB is going to need to start creating your email list. You’ll need to research email marketing software to make your life easier. You’ll need to figure out how to use said software. Once you’ve figured that out, you need content to send to your email list. You’ll need the technical expertise to setup the software to send email on behalf of an email alias on your domain (if you want it done right, that is)…
Why should your small business invest in Email Marketing? Here’s another list for you:
- It builds credibility with your audience
- It assists other channels and makes them more effective
- Email marketing helps build your small business’s brand
- Email marketing strengthens relationships with your potential clients and customers
Small Business Email Marketing Done Well
Email marketing takes a lot of time. Here at ElevAmp, we understand that your time is best spent running your small business. Not learning how to use Mailchimp, Constant Contact, Infusionsoft, or any of the other available software for email marketing campaigns. Contact us or schedule a 15 minute conversation to see how we can help your small business with email marketing.